6 February 2013
Change can be both good and bad, but there is no question, recent changes made to LinkedIn are all good. In fact, when the new tool can provide a targeted approach to help you meet your audience, the only question that should arise is, “How can I use this?” LinkedIn has recently made a number of changes available to company page managers and these improvements are putting the power into your hands.
In one of our last posts, 4 Tips to Take Advantage of LinkedIn's Changes, we discussed the ins-and-outs of getting your company page primed to present to your audience. Your company page provides you with a platform to interact with the people who want to know you. The keyword is “interact”. Here are 3 reasons for using targeted posts for LinkedIn Company Pages:
- Targeted posts allow you to reach specific industries – One of the best features of the targeted audience post is that you can provide news and information to those who want it. Not everyone wants to hear about the event you are having for only one segment of your industry. LinkedIn allows you to target your post for followers in one or multiple specific industries (e.g. Defense, Technology, Government, etc.)
- Targeted posts allow you to reach businesses of a specific size – Choosing the size of business that a product or technology is geared for has long been a key to the marketing strategy of any company. Is my product something that is useful to all businesses or is there a size demographic that will be most interested in my new product or information? Too often we receive company posts that are great for a company with thousands of employees, but just clutter my feed as a small business leader.
- Targeted posts allow you to reach people by region – This is one of the most overlooked features of the targeted post feature. When you or your team are traveling to a city and will be available to meet with potential clients or customers, you can let the people who are there know that you will be available. This can also be a very useful tool for reaching you media and customer contacts for demonstrations and product/service arrivals.
These are 3 great ways to embrace the changes LinkedIn has provided users of their company pages. Choose to embrace the changes and make the most of them in order to have great social interaction with your audience.
What are your favorite ways to use the “targeted post” feature on LinkedIn? What is working for you? Share your successes and failures, visit Power Ten, Inc. on Facebook or Twitter to share your thoughts.
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