06 July 2012
In a previous edition of Social Media for Defense we discussed Facebook and Twitter. Each of these platforms provides both benefits and challenges that are crucial to keep in mind when participating in social media. It is also important to mention one of the other networks and that is available, LinkedIn.
For a business owner, LinkedIn is a great tool for conducting background research on a company that you may wish to connect with to share your company's products or services. You can request connections through your immediate network to others who you wish to approach. You can also use LinkedIn as a tool to brainstorm ideas, seek feedback on an idea, product, or cause, or simply use it to network with others who are similarly requesting feedback or needing answers to questions.
LinkedIn's robust search allows you to find people who may be seeking a new job if you are looking to hire people. You can also use LinkedIn to find companies who offer products or services to create a mutually beneficial alliance. LinkedIn is by far one the best networking site for "professional networking" globally. LinkedIn has over 60 million registered users globally.
When examining any social network, it is important to know what the benefits of it are. Here are some benefits of using LinkedIn for business:
No social media tool is 100 percent perfect, let's take a look at some of the challenges of using LinkedIn for business:
All in all, LinkedIn is best suited to improve the business development and for the networking process. Along with using LinkedIn as one of your social network platforms, companies and organizations should also utilize Facebook and Twitter. After looking at these three platforms for social networking, it is important to remember that these networks are where a lot of "networking" is happening.
Read Previous Article: Choosing the Right Network
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