Digital Media: Put Creating a Personal Brand on Your To-Do List

Creating an online personal brandJanuary always seems to be a time of reflection and self-improvement. With the idea of a fresh start and New Year’s resolutions in mind, this is the perfect time to take a look at how your professional image is being represented through your “Personal Brand”. Creating a strong personal brand that reflects the right message and image is a powerful tool used by business professionals, athletes, entertainers, government figures, and more. It is a way to set you apart from the crowd and highlight your strengths, values, and personality.

In 2014, this is more important than ever as people are turning to digital media first for a quick overview of a person or a company; therefore, making a good first impression vital for success. There’s no better time that now to use a well-managed personal brand to your advantage.

Here are 3 simple steps to create and improve your personal brand:

Step 1: Choose the foundation for your personal brand – All companies have a specific brand image; these are qualities the brand is known for. Just like a company, you have things you are known for. For some it may be prior military service, others a green energy expert, or maybe you are a technology buff. Choose these attributes that make you unique and interesting and build on two or three of them. Share content and comment on content from these fields online and become a thought leader in those areas.

Step 2: Align your public identity with your brand foundation and be consistent – Decide what online platform will be used and make sure your message is consistent across them. If you claim an identity on one channel, but counteract that with a different identity somewhere else, you lose credibility. Facebook, Twitter, LinkedIn, YouTube, and other digital channels all are used to judge you online. Like it or not, people are going to these sites to determine who you are and if they want to interact with you, so use that as an opportunity to show them your best self.

Step 3: Live your personal brand and have it evolve with you – A personal brand should be more than how you present yourself to the world.  It should also be a true reflection of who you are. Take the time to examine who you are, what you value, and what you want to contribute. Don’t forget to reevaluate your brand every once in awhile to make sure it continues to represent you as you progress.

This is a simple plan to help you create your online personal brand. What is working for you? Share your successes and failures in creating your personal brand, visit Power Ten, Inc. on Facebook, Twitter or LinkedIn to share your thoughts.

Do you need help with your online personal brand and digital marketing needs, please contact Power Ten, Inc.’s Darren Johnson at or 858-432-3190.

Key Information POWERTEN, Inc.

Is a Service-Disabled Veteran-Owned Small Business (SDVOSB) and a SeaPort-e Prime. All personnel have Secret or above clearances.
  • North American Industry Classifications:
  • 541512 Computer Systems Design Services
  • 541330 Military & Aerospace Equipment and Military Weapons Engineering Services
  • 541990 All other professional, scientific, and technical services